From: Joel Koltner on
"Andreas M�ller" <andreas_moellerNOSPAM(a)gmx.de> wrote in message
news:e0c2e23b-8f06-44a2-8640-fb752d108866(a)f63g2000hsf.googlegroups.com...
"And, of course, every price depends on the law of supply and demand."

Let me be the first to suggest that by dropping your price there's a good
chance you'll actually make more money, Andreas. I'm sure you've seen the
standard bell curve where, if you charge $0 you make no money, if you charge
$1k you make no money because no one buys, and somewhere inbetween there's a
peak... I think at $50 you're to the right of that peak.

As I mentioned, I wouldn't personally drop $50 on TreeBrowser when I have to
machines to support -- so you're making $0 -- but I would at least consider
paying $25 twice. $20 twice would be even better...

---Joel


From: Andreas Möller on
Hello Joel,

your suggestions are most welcome.

Yes, of course I know the standard normal distribution curve. And
there are several other curves dicussing prices. Back in university we
had a whole bunch of them.

But you also have to consider the following facts for the price:
For distribution a medium -the SD card- is needed (which you can use
with the calculator after the installation) for delivering the
software. Now I have to buy this in Germany and pay it in Euros. Of
course in the U.S. this has to be sold in Dollars which is constantly
dropping compared to the Euro.

There is still my normal business day where I earn my money with and
which takes most of my time. So I do not have the time to do the sales
all by myself. And of course the dealer has to earn something with it,
too.

It comes with printed manuals as a booklet (42 pages) and installation
instructions, taking away the hassle for a newbie of installing the
libs as this is done through an installation routine (Just consider
the always upcoming question about installing libraries in this forum.
And if you even go to the support forum of HP look at the questions
that are asked there.)

Also I am delivering free updates and will continue developing the
program because programming in sys-rpl and Saturn-ASM is challenging
and fun and because there is a lot of heart and soul and passion in it
from my side. Just replace the updated file on the SD card, delete the
libs on the calc and rerun the installation program from the card and
the update is done (By the way, when was the last time HP offered a
new ROM ?).

And, last but not least, support has to be given for already sold
versions.

To be fair there are two prices to compare at this moment:
$39.95 for those that already have a calculator.
$34.95 if bought together with a new calc.

Now subtract from the $34.95 the price of the card in Euros, subtract
the price of the booklet, subtract something the dealer must earn and
you will find out yourself that my main concern is *not* making money
with it.

Fine you might say, I already have two calculators and do not need the
two SD cards.

Then drop me a mail so that we can discuss this privately and what can
be done about it or how you can obtain a demo version for a test. And
after that I am sure that I can quote you as a testimonial.

Concerning your suggestions about the license please consider the fact
that I am also limited to hardware restrictions. If you know of a
better way, please share it with me.
And as you stated correctly I am not Micro$oft and so far maximizing
my profits has not been my main ambition. So far it was fun in
programming ;-)
The likelihood of big trusts dropping entire product lines (for what
reason ever) can easily be seen by looking at the past. DEC and Compaq
just jumps into my mind while thinking about HP, but this will get us
off topic. On the other hands there are small and medium businesses
that still exist while trusts have come and gone... Again, this is
getting off topic.
And remember the talks and rumors about HP dropping their entire
calculator business a couple of years ago.

Thanks for you contribution and I hope the discussion will continue.

Greetings,
Andreas

P.S. Please remember that this E-mail address is not valid. Remove the
nospam !
From: Joel Koltner on
"Andreas M�ller" <andreas_moellerNOSPAM(a)gmx.de> wrote in message
news:b4bb3ebf-0394-4b58-8181-406ae4c9317f(a)1g2000prf.googlegroups.com...
> But you also have to consider the following facts for the price:
> For distribution a medium -the SD card- is needed

Why is this? Plenty of companies just have you download the (on-the-fly
customized/licensed to you personally) version of the software immediately
after payment. I'd really rather not buy Yet Another SD Card anyway -- I have
plenty.

> There is still my normal business day where I earn my money with and
> which takes most of my time. So I do not have the time to do the sales
> all by myself. And of course the dealer has to earn something with it,
> too.

Do you really need a dealer for something like this? What "value add" do they
provide you?

> (Just consider
> the always upcoming question about installing libraries in this forum.
> And if you even go to the support forum of HP look at the questions
> that are asked there.)

If you've already gone to the significant effort to write up 42 pages of
documentation, I suspect you could do a much better job detailing library
installation than HP did. :-)

> (By the way, when was the last time HP offered a
> new ROM ?).

A long time ago, but their updates were free as well.

Personally I'm more interested in getting a bug-fixed 35s than squashing the
last few bugs in the 50g anyway, since it's powerful enough that AFAIK there
aren't any particularly severe ones that are left or at least can't be readily
worked around.

> And, last but not least, support has to be given for already sold
> versions.

Yes.

> Now subtract from the $34.95 the price of the card in Euros, subtract
> the price of the booklet, subtract something the dealer must earn and
> you will find out yourself that my main concern is *not* making money
> with it.

With an SD card, I agree that $35 isn't bad. But why not offer the non-SD
card version for those who want it? You'll probably even make more money that
way since, as I mentioned, I'd gladly pay $20 and perhaps even $25 for it. To
avoid the problems of begineers not knowing how to install libraries, you can
create a little "test" download that just has a "Hello, world!" library in it
and strongly caution/urge people to be sure they can successfully download and
use the "test" library, mentioning that you don't have the resources to
support people who just can't get it to work... and steering them back to the
SD card option.

> And remember the talks and rumors about HP dropping their entire
> calculator business a couple of years ago.

Despite all the bravado at HHC last year, it doesn't appear that HP is really
all that committed to calculators. I do think JYA and
that-calculator-group-manager-guy are talented, dedicated and hard-working,
they just don't have a whole lot of corporate support behind them.

> Thanks for you contribution and I hope the discussion will continue.

Certainly, thank you for a most reasonable reply.

---Joel


From: username localhost on
On Apr 10, 8:09 pm, "Joel Koltner" <zapwireDASHgro...(a)yahoo.com>
wrote:
>
> Despite all the bravado at HHC last year, it doesn't appear that HP is really
> all that committed to calculators.  I do think JYA and
> that-calculator-group-manager-guy are talented, dedicated and hard-working,
> they just don't have a whole lot of corporate support behind them.

I'm sure JYA has the full support of Hydrix behind him, but I'm also
fairly sure that Hydrix would not continue to develop the HP
calculator line,
in whole or part without being contracted by HP to do so. While I am
unclear exactly how much of the work on the HP50g as well as the later
edditions of the 49g+ was done by Hydrix under contract, I believe
the Qonos project proved that they would be capable of continuing the
HP tradition in a calculator series (although that project obviously
deviated somewhat from the tradition itself), but Hydrix (like many
other consultancy companies) lack the resources to actually develop,
launch, and market a product line on their own.

Thus the best hope for a continuation is to convince HP to wake-up and
fully commit to their calculator line. Barring that, the next best
hope is for another established company to contract hydrix and friends
(other former HP calc-department employees) for the production of more
calulators in the tradition of the existing ones, possibly even buying
out the HP calculator division allowing the resulting calculators to
be true HP series calculators in relality rather than just tradition.

But who? TI honestly views calculators are primarily educational
tools, not generally used by professionals. Casio would just make a
mess of things. Sharp probably would too. Honestly, only one company
comes to mind as being able to pull it off, but IBM really intends to
be primarally a consultancy company itself, and has little interest in
expending its limited line of products sold to consumers (rather than
to businesses). Perhaps somebody else knows of annoither company that
might have the ability to pull it off, and would be willing to
consider entering this market segment?
From: JYA on
Hi

On 2008-04-11 06:16:08 +1000, Andreas M�ller
<andreas_moellerNOSPAM(a)gmx.de> said:
> It comes with printed manuals as a booklet (42 pages) and installation
> instructions, taking away the hassle for a newbie of installing the
> libs as this is done through an installation routine (Just consider
> the always upcoming question about installing libraries in this forum.
> And if you even go to the support forum of HP look at the questions
> that are asked there.)

In these days and age, no one really expect you to provide a printed
manual. In fact it's rather the opposite. The impact on the environment
being too great.

>
> Also I am delivering free updates and will continue developing the
> program because programming in sys-rpl and Saturn-ASM is challenging
> and fun and because there is a lot of heart and soul and passion in it
> from my side. Just replace the updated file on the SD card, delete the
> libs on the calc and rerun the installation program from the card and
> the update is done (By the way, when was the last time HP offered a
> new ROM ?).

Talking from experience.
At first I sold my String Writer for $10, and would send a floppy disk
with a collection of program. String Writer was personalised with the
name of the person. I may have sold a dozen in 1 year.

Then I made it shareware and gave it without any restrictions
whatsoever to people, relying on their goodwill / honnesty to pay.
Sales exploded.

Personally, I wouldn't buy a calculator software for $50.

What drives your cost up actually limits people:
-protected software
-restricted use on which machine you can use your calculator
-must sell on a SD card to support that protection.

You have two machines? you must pay two licenses ... crazy. Not many
software company even have those restrictions these days. Even
Microsoft Office can be installed on more than one machine provided you
only use one at a time.

The first mistake you made is that you are obviously assuming people
are dishonnest and as such will not pay your license if they use it,
instead will illegally copy it.

Some of the most successful games of all time: Wolfenstein 3D, Doom ..
Were free to use, shareware. They made millions.

Ebay also has proven that the majority of people are honnest. If your
software is worth it and makes a difference to people, people will pay
for it.


>
> And, last but not least, support has to be given for already sold
> versions.
>
> To be fair there are two prices to compare at this moment:
> $39.95 for those that already have a calculator.
> $34.95 if bought together with a new calc.
>
> Now subtract from the $34.95 the price of the card in Euros, subtract
> the price of the booklet, subtract something the dealer must earn and
> you will find out yourself that my main concern is *not* making money
> with it.

booklet -> not necessary
the card is only required to support your protection

> Concerning your suggestions about the license please consider the fact
> that I am also limited to hardware restrictions. If you know of a
> better way, please share it with me.

The whole idea of protecting your software sounds crazy to me.
It takes time, people will crack it just for the fun of it.
At the end, you will spend more time worrying about your protection
than improving the software.

Personally these days, I do not buy software that forces me to pay for
it, or limit me on how I want to use it.

And I've paid for all software I use on a daily basis.



> And as you stated correctly I am not Micro$oft and so far maximizing
> my profits has not been my main ambition. So far it was fun in
> programming ;-)

keep it that way instead of worring about useless copy protection


--
They who would give up an essential liberty for temporary security,
deserve neither liberty or security (Benjamin Franklin)

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