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From: JTP PR on 8 Aug 2010 07:16
Property agents get direct access to realestate.com.au data.

Australian business intelligence vendor Yellowfin has partnered with
Real Estate Australia to provide over 9000 real estate agents access
to click-stream data from advertising served on the realestate.com.au
site.

The deal, made for an undisclosed sum, will enable Real Estate
Australia [REA] to give its customers - real estate agents - access to
data it tracks on potential real estate buyers browsing its
realestate.com.au site.

Glen Rabie, chief executive of Yellowfin told iTnews that the "primary
buyer of REA's service" is not a customer browsing the site, but real
estate agents.

"REA sells ads to the agents," he said. "Being online, there's lots of
click-stream tracking such as which ads potential buyers are seeing,
how they move from property to property and their patterns of
behaviour".

Under the deal struck with Yellowfin, REA will now provide agents with
this new data to help them make better decisions about what sorts of
ads to buy, such as premium ads or specific placements.

The reporting has been embedded into the process of purchasing and
placing ads - visible when agents log-in to manage the properties they
have listed online.

Agents can now make intelligent, knowledge based decisions within the
normal workflow and not after the fact, Rabie said.

The new reporting and analytics has been deployed to about 9200 users.

www.yellowfinbi.com
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