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From: jeffrey.m.allard on 14 Jul 2008 18:52
Hi All-

I am looking for resources on how to build an uplift model (response -
control) for a marketing campaign using cox regression (phreg). I have
found the paper using logistic regression (Victor Lo) but had some
questions about that approach and noted a few mentions of using
proportional hazards. Any insights or tutorials anyone can recommend?

Thanks!
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