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From: Phil Martel on 21 Apr 2010 20:30 "Robert E. Beaudoin" <reb(a)comcast.net> wrote in message news:hqnome$eha$1(a)speranza.aioe.org... > On 04/21/10 12:04, Jerry Avins wrote: >> On 4/21/2010 12:03 AM, Al Clark wrote: >>> Heinrich Wolf<muell(a)hemedarwa.de> wrote in news:836fqtFefeU1 >>> @mid.individual.net: >>>> >>>>> The original Budweizer was a Czech lager beer, **NOT** that >>>> ^^^^^ >>>> A German word again meaning here "store" or ``storeable''. I.e. a >>>> beer that was filtered/cleaned especialy well such that it could be >>>> stored for a while w/o getting a bad taste. This was something >>>> special still even in the thirties --- my ancestors ran a village >>>> brewery. >>>> >>> >>> The American Budweiser starts out with a bad taste. I like them though >>> because somebody has too pay for our sports on TV. >> >> Does anyone remember the Schaefer beer jingle "Schaefer is the one beer >> to have when you're having more than one?" That was probably the start >> of the "light beer" plague that lays so heavily on the land. >> >> I remember the Schaefer brewery on Webster Avenue in The Bronx. Almost >> the entire ground floor was dedicated to the delivery wagons and the >> horses that pulled them. It was the only business in New York City that >> was permitted to use its wells instead of the water mains. >> >> Or was that a Ballantine brewery? My memory of the 40s grows a bit dim. >> >> Jerry > > Well, that takes me back. I always parsed that as implying that > Schaefer was a good choice for a cheap binge but not your first pick if > you were going to have few enough to remember the taste; an odd > admission in an ad slogan. It seems to me the slogan (and maybe the > beer -- is Schaefer, or, for that matter, Ballantine, still being > brewed?) was retired long before the first light beer (called by that > name) was put on the market (I'm thinking mid 60s for the slogan, but > late 70's for lite beer), but I could be mistaken. > > Thanks for jogging my memory, Jerry. > > --REB > IIRC, Gablinger's was the first "lite beer" http://www.washingtonpost.com/wp-dyn/content/article/2005/12/20/AR2005122001540.html Best wishes, --Phil
From: Jerry Avins on 21 Apr 2010 21:14 On 4/21/2010 4:20 PM, dbd wrote: > On Apr 21, 9:04 am, Jerry Avins<j...(a)ieee.org> wrote: >> ... >> Or was that a Ballantine brewery? My memory of the 40s grows a bit dim. >> >> Jerry > > Was that "the 40s", your 40s or the roaring 40s? > > Dale B. Dalrymple The years following WWII; my high-school time, mostly. (My high-school class, 1950, celebrates a reunion every year.) Jerry -- "It does me no injury for my neighbor to say there are 20 gods, or no God. It neither picks my pocket nor breaks my leg." Thomas Jefferson to the Virginia House of Delegates in 1776. ���������������������������������������������������������������������
From: Jerry Avins on 21 Apr 2010 21:36
On 4/21/2010 4:54 PM, Robert E. Beaudoin wrote: > On 04/21/10 12:04, Jerry Avins wrote: >> On 4/21/2010 12:03 AM, Al Clark wrote: >>> Heinrich Wolf<muell(a)hemedarwa.de> wrote in news:836fqtFefeU1 >>> @mid.individual.net: >>>> >>>>> The original Budweizer was a Czech lager beer, **NOT** that >>>> ^^^^^ >>>> A German word again meaning here "store" or ``storeable''. I.e. a >>>> beer that was filtered/cleaned especialy well such that it could be >>>> stored for a while w/o getting a bad taste. This was something >>>> special still even in the thirties --- my ancestors ran a village >>>> brewery. >>>> >>> >>> The American Budweiser starts out with a bad taste. I like them though >>> because somebody has too pay for our sports on TV. >> >> Does anyone remember the Schaefer beer jingle "Schaefer is the one beer >> to have when you're having more than one?" That was probably the start >> of the "light beer" plague that lays so heavily on the land. >> >> I remember the Schaefer brewery on Webster Avenue in The Bronx. Almost >> the entire ground floor was dedicated to the delivery wagons and the >> horses that pulled them. It was the only business in New York City that >> was permitted to use its wells instead of the water mains. >> >> Or was that a Ballantine brewery? My memory of the 40s grows a bit dim. >> >> Jerry > > Well, that takes me back. I always parsed that as implying that > Schaefer was a good choice for a cheap binge but not your first pick if > you were going to have few enough to remember the taste; an odd > admission in an ad slogan. It seems to me the slogan (and maybe the > beer -- is Schaefer, or, for that matter, Ballantine, still being > brewed?) was retired long before the first light beer (called by that > name) was put on the market (I'm thinking mid 60s for the slogan, but > late 70's for lite beer), but I could be mistaken. > > Thanks for jogging my memory, Jerry. "The one beer to have" dated from the 50s. I think lite [sic] beer was a response to it, and to the growing concern about calories and beer bellies. To me, there seems little difference between the stuff before and after it filters through my kidneys. The Schaefer name is now owned by Pabst. Jerry -- "It does me no injury for my neighbor to say there are 20 gods, or no God. It neither picks my pocket nor breaks my leg." Thomas Jefferson to the Virginia House of Delegates in 1776. ��������������������������������������������������������������������� |